Fairtrade towns: The local response to a global issue

The UK has often been referred to as a ‘leader’ of the Fairtrade Movement due to the opportunities available for consumers to choose Fairtrade products, with over 4,500 Fairtrade certified products currently being available. The growing use of Fairtrade has been boosted by the introduction and expansion of the Fairtrade Towns Movement, which is based upon boroughs, zones, villages, towns, counties, cities and islands meeting set goals that work to increase levels of understanding and sales of Fairtrade products as a means of highlighting the commitment of a community to the Fair Trade Movement.

This Local Work will appreciate local responses to fair trade and the impact that the local community can have on an international movement, relating to the global issue of reducing poverty through fair trading practices. An in depth consideration of the growth of Fairtrade will first be given, followed by a focus on the Fairtrade Towns Movement. This will then be considered in more detail through the use of two case studies. Finally, the involvement of central and local government in fair trade in the UK will be acknowledged.

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